> The CMA said the acquisition could be used to deny or limit other platforms’ access to Giphy GIFs and drive more traffic to Facebook, WhatsApp, and Instagram.

> The CMA said the acquisition could be used to deny or limit other platforms’ access to Giphy GIFs and drive more traffic to Facebook, WhatsApp, and Instagram. Is Giphy's lead as a provider of gifs that significant? I thought there were multiple such providers? Who is out there using the Meta apps because they provide Giphy? I'm all for splitting the big tech but this reasoning doesn't make sense to me.