Rental bikes such as "Swapfiets" (swap bike, https://swapfiets.nl/ https://swapfiets.nl/) are fairly popular in NL these days. Since they're owned by a company,

Rental bikes such as "Swapfiets" (swap bike, https://swapfiets.nl/ https://swapfiets.nl/) are fairly popular in NL these days. Since they're owned by a company, there seems to be less incentive to steal them (since I suppose you can't sell them to unsuspecting buyers in the service area), and if you as a renter get the bike nicked, then you only pay a token sum (€40-60) for a replacement. They also fix your bike for you when it breaks or you get a flat tyre. The economics seem to work out fairly well, the bikes are good, you always have a solid working bike. If you buy a bike yourself, it might run you 200-300 for an okay one, 500ish for a decent one, but you never know if it will get stolen or not. And obviously the company prints money too.