I agree, just look at the chin of the blue background face at 7:00. They've just dug a deeper valley. But it works so well for stills that I could imagine it t

I agree, just look at the chin of the blue background face at 7:00. They've just dug a deeper valley. But it works so well for stills that I could imagine it taking over fast fashion catalog shots: the nameless manufacturer/designer back-end provides basic pictures (with a lighting reference ball conveniently in frame), front-end brand/store chain/online shop composes in a cgi face from their brand identity library if they don't feel like keeping the of supplied.