3 ms·
I remember seeing promotion for a system that places localized ads in real time in sports broadcast. Isn't that or something like it used nowadays?
by glandium 5y ago
I remember seeing promotion for a system that places localized ads in real time in sports broadcast. Isn't that or something like it used nowadays?
- dwighttk 5y agoYeah nhl is using the ice to show cg ads the localization I noticed was a wataburgur ad on the ice in MN during a Dallas Stars game, but I was in NC so the localization wasn’t tailored to my location, just to average stars fan location.
- londons_explore 5y agoMost football on live TV has ads superimposed onto the locations in the stadium where ads would normally appear, so that people in different countries/regions can see different ads.
- FractalParadigm 5y agoI noticed this in MLB as well. Having been to the Rogers Centre/SkyDome many times in my life, it's really jarring to see them throw ads in places they've never been. Add to that the inconsistencies, and it's just a weird experience. One moment the black-cloth-covered-out camera section of the stadium is just that, the camera pans slightly and all of a sudden a large part of the 200 section is an ad for insert advertiser here. Other times you'll see what looks like on-deck circles but their location, size, and content seem to change every time that section of field is on-screen.
- londons_explore 5y agoThats just badly done... The good ones use very accurate angle sensors in the camera mountings so the ads are always placed correctly, even when partially offscreen.