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...I guess pushing that idea further, they could also replace all the product placement after a few years. For a quality show like The Sopranos, where people a
by Lio 5y ago
...I guess pushing that idea further, they could also replace all the product placement after a few years. For a quality show like The Sopranos, where people are still rewatching it and new generations discovering it that could be a good new source of revenue.
Change all the vintage Fords to similar vintage GMs. Change Coke to Pepsi.
The novelty of this happening the first time would probably get people watching by itself.
- glandium 5y agoI remember seeing promotion for a system that places localized ads in real time in sports broadcast. Isn't that or something like it used nowadays?
- dwighttk 5y agoYeah nhl is using the ice to show cg ads the localization I noticed was a wataburgur ad on the ice in MN during a Dallas Stars game, but I was in NC so the localization wasn’t tailored to my location, just to average stars fan location.
- londons_explore 5y agoMost football on live TV has ads superimposed onto the locations in the stadium where ads would normally appear, so that people in different countries/regions can see different ads.
- FractalParadigm 5y agoI noticed this in MLB as well. Having been to the Rogers Centre/SkyDome many times in my life, it's really jarring to see them throw ads in places they've never been. Add to that the inconsistencies, and it's just a weird experience. One moment the black-cloth-covered-out camera section of the stadium is just that, the camera pans slightly and all of a sudden a large part of the 200 section is an ad for insert advertiser here. Other times you'll see what looks like on-deck circles but their location, size, and content seem to change every time that section of field is on-screen.
- londons_explore 5y agoThats just badly done... The good ones use very accurate angle sensors in the camera mountings so the ads are always placed correctly, even when partially offscreen.