Google should try to make Google TV a console platform that many manufacturers can use in their set top boxes and TV's. GoogleTV is a platform being used in T

Google should try to make Google TV a console platform that many manufacturers can use in their set top boxes and TV's. GoogleTV is a platform being used in TVs, right now Sony is the only manufacturer thats using it however. Most of the large manufacturers (LG/Samsung) however have their own platforms they're deploying. They might go the GoogleTV route on their high end devices but they generally don't like the GoogleTV product because it has a built in browser which completely breaks the walled gardens they're trying to create. Note most content programmers are blocking GoogleTV devices on their sites as well. On the Set-Top-Box front (I'm assuming you mean cable and satellite boxes). This is sticky. Google actually just picked up a very large share of this market with their Mototola purchase. And undoubtedly they will try to get Android into many of those boxes. However they're going to be competing with an industry standard Java stack (Tru2way/OCAP) which was designed from the ground up as a Cable stack. And again a lot of the features offered in the google tv product (which is much more then just the Android OS) competes with the cable operators offerings. I think you may see a pared down version with some smaller operators but unlikely the full GoogleTV stack.