it's less about where the influencers move to and more about where the audience moves to (they're the ones that view ads). Everyone knows that audiences can go

it's less about where the influencers move to and more about where the audience moves to (they're the ones that view ads). Everyone knows that audiences can go anywhere (every time there's been a huge technological shift they've made the jump - Radio -> Television. Newspapers -> Twitter et cetera). Influencers go where the engagement is. What I'm trying to say is pay attention to where the audience is at.