> I never got the feeling that either Virgin Mobile or Boost were just for poor, "especially inner city" people. Virgin wasn't. Boost was. That's why they ne

> I never got the feeling that either Virgin Mobile or Boost were just for poor, "especially inner city" people. Virgin wasn't. Boost was. That's why they needed a second prepaid brand. Tons of evidence to this effect, you just have to go looking for it: "Boost’s strategy was to go after the young adult market in inner cities. The company tailored its advertising to this group by working with hiphop artists and action sports stars. It also used the slogan “Where you at?” in its marketing messages." https://www.fiercewireless.com/wireless/marek-s-take-boost-mobile-s-strange-rise-from-niche-mvno-to-billion-dollar-asset https://www.fiercewireless.com/wireless/marek-s-take-boost-m... T-Mobile is of largely the same ilk. Call up support and you'll be greeted by a rep with: "Yo. What's up?" Probably why T-Mobile always retained its namesake prepaid brand as well. In the old days pre-paid cell service was overwhelmingly for the poor, who might be late to pay. Respectable folks signed a 2-year contract and paid any price their provider told them they owed. I ended up on Boost Mobile in the early days by a complete fluke. It was lucky though, as the service was cheap, phones were heavily subsidized, coverage of the iDEN network was excellent everywhere I tried it (Sprint coverage was always horrible everywhere) with just some problems of network congestion.