It is just one example. There are numerous. Canadians have a pastime of whining about our Big 5 banks. Nobody ever switches to another bank. Same with telecom

It is just one example. There are numerous. Canadians have a pastime of whining about our Big 5 banks. Nobody ever switches to another bank. Same with telecom. We complain about the prices. Nobody tries their competitors like Freedom. I hear stories of students joining startups in the USA over FAANG. Here many people do startups to boost their resumes for big company jobs (I was part of a startup accelerator where a lot of people were resume building). I know people doing this now. Building startups to be more employable by Amazon.