This probably isn't what the parent meant, but also: I began using Twitter a week ago after avoiding it for years. Imo it incentivizes you to gain likes/follow

This probably isn't what the parent meant, but also: I began using Twitter a week ago after avoiding it for years. Imo it incentivizes you to gain likes/followers, but in order to do so you have to tailor your content to appeal to bots/algo/quick-digestion. And it's not fun tweeting if nobody interacts, so you end up self-censoring to post clickbaity hype content