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I'm reminded that in the early days, Apple made an effort to personify the platform by referring to it as "Macintosh," not "THE Macintosh," as though one was re
by scelerat 5y ago
I'm reminded that in the early days, Apple made an effort to personify the platform by referring to it as "Macintosh," not "THE Macintosh," as though one was referring to an individual with a proper name rather than an inanimate object. The early documentation (I still have the absolutely beautiful manual that came with my original 128k Mac) reflects this, with phrases like "learn about Macintosh"; "guided tour of Macintosh," etc.
Kare is using this careful personal phrasing in the video above.
- redmare80 5y agoThey still do this. For example, it's "do something with iPhone" or "Try iPhone today". Although they refer to "an" iphone in the singular, it's never "the iPhone". Adobe also has some similar rules, for example, they prevent partners from using "photoshop" as a verb.