All this messaging, if it's to be of any use, has to come with some sort of challenge attached to it. For oversocialized professionals, "be vulnerable and talk

All this messaging, if it's to be of any use, has to come with some sort of challenge attached to it. For oversocialized professionals, "be vulnerable and talk about our feelings," is no challenge at all; they've been doing it all their lives. For these sorts, the discourse around mental health/modern masculinity arms them with an array of manipulative techniques and stymies genuine personal/social development. There is absolutely a need to cultivate sangfroid. But I'm not sure how many men the above paragraph actually applies to. When you live online, it's easy to forget how, uh, primal the world can be for so many guys. I know people with good reasons to be happy, but due to some emasculating hangup (domineering father, absent father, bad dating history, height, etc), they view life through such a paranoid lens, seeing every interaction as some sort of competition. To them, letting one's guard down, stepping away from these masculine expectations, and being open about their fears still presents a legitimate challenge with legitimate reward. This discourse seems tired because the demographic that needs it the least engages with it the most.