No, that's completely wrong. That number is specifically for their SmartCast subscriber service. It's not clear what the rate is, but they subsequently talk ab

No, that's completely wrong. That number is specifically for their SmartCast subscriber service. It's not clear what the rate is, but they subsequently talk about Roku making $40/mo; so it's possible that's the monthly rate. Assuming it is monthly, a television lasts for five years, and that is their only other source of revenue from the televisions, that's ~$1200. The telling part of the article: > ...[Vizio's] Platform Plus segment that includes advertising and viewer data had a gross profit of $57.3 million. That’s more than twice the amount of profit it made selling devices like TVs, which was $25.6 million, despite those device sales pulling in considerably more revenue.