> Note that this approach didn't work for Microsoft either (and they went a lot more 'like chrome' than Mozilla!). They're having some success with Edge but it'

> Note that this approach didn't work for Microsoft either (and they went a lot more 'like chrome' than Mozilla!). They're having some success with Edge but it's mainly because they push it really hard to enterprise users with their O365 integration, so people are getting to know it at work and bringing it home. Edge is also - aside from being a privacy disaster - a legitimately good product that does a lot of good UI innovation on top of stock Chrome. Things like normie-friendly but powerful vertical tab implementations, turning menus into floating panels that can be turned into sidebars with a click, Collections etc. They're actually adding lots of customer-facing features that are really well designed.