Or they buy access to things like this: https://www.amazon.com/Amazon-Sidewalk/b?node=21328123011 https://www.amazon.com/Amazon-Sidewalk/b?node=21328123011 No

Or they buy access to things like this: https://www.amazon.com/Amazon-Sidewalk/b?node=21328123011 https://www.amazon.com/Amazon-Sidewalk/b?node=21328123011 No need to include a modem when your customer's neighbor has an internet-connected toaster within bluetooth range of the TV.