If the concern is the protection of the consumer then why not just grant an enforceable "Authentic" badge? The consumer can see then what is and isn't legitimat

If the concern is the protection of the consumer then why not just grant an enforceable "Authentic" badge? The consumer can see then what is and isn't legitimate. Companies will certainly capitalise and make said badge prominent and bring to court those that falsely use it. The consumer is protected, the company has recognisable authority and the concept exists within public space.