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There are some sites where "signup" and "login" are synonymous - if you don't have an account, it'll make you one, and if you do, you login But the reason "sig
by warrenm 5y ago
There are some sites where "signup" and "login" are synonymous - if you don't have an account, it'll make you one, and if you do, you login
But the reason "signup" is more important to a business/service than "login" is that it's WAY more expensive to GET a customer than to KEEP a customer
It takes more time to get a customer
It takes more pitch to get a customer
It takes more incentives to get a customer
To keep one, all you have to do is not piss them off so much they decide to leave
It's why magazines are filled with promotional 1-, 2-, and 3-year subscription cards at 60%, 75%, or even 95% off the newsstand price
Once you're in, you're in - and getting un-in is either difficult, or not worth the trouble