> By providing simple rules of information flow: small amount of content, retweet, followers) and rewards (likes), they've created the most efficient engines fo

> By providing simple rules of information flow: small amount of content, retweet, followers) and rewards (likes), they've created the most efficient engines for finding and spreading novelty at the expense of everything else. Those are indeed elementary factors, but I think that Twitter's effectiveness stems from how it enables tribal thinking and actively nourishes it with its algorithmic ranking. It's one gigantic outrage machine, and few things are as addictive as outrage.