3 ms·
Suggestion: go sell something new to people. figure out what they will buy, won't buy, what they are paid for, what they believe. I've worked in ag-tech and I
by pnathan 5y ago
Suggestion: go sell something new to people. figure out what they will buy, won't buy, what they are paid for, what they believe.
I've worked in ag-tech and I think that long-term sustained contact with decision makers for growing operations will be much more revealing than R&D budgets.
- kickout 5y agoCorrect, but that data is hard to enumerate and quantify. Long-term sustained contact with decision makers are also a relatively small cabal and notoriously fickle (IMO). It's hard to sell people something new when their margins are very small and the risk of failure is high even when you do _everything_ right (weather). Thus, these decision makers usually go with what has worked in past and are extremely cautious to try something new. That mindset contributes to some serious moats in ag (tractors, seed, chemical, fert companies).