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> will the kids buy a self charging Toyota 30 years later because they remembered old propaganda? This is the hope... "brand affinity" it's why Facebook starte
by micromacrofoot 5y ago
> will the kids buy a self charging Toyota 30 years later because they remembered old propaganda?
This is the hope... "brand affinity" it's why Facebook started focusing on kids, so they could get them into the ecosystem over their lifespan and avoid "facebook is for old people" issues.
And anecdotally it probably works, I remember toy ads from 30 years ago quite well.
Kids do engage in this stuff themselves though, I wrote a letter to Sega at one point to point out a typo in the Genesis manual and they sent me a bunch of stickers and stuff. I was genuinely curious about how their company operated, how games were made, etc... so informational content might be satiating general curiosity from kids they've noticed, but it's a thin line.