This is a great question. The answer imho is that large creators can use crowd sourcing and leverage their reputation. All they have to do is ask the public fo

This is a great question. The answer imho is that large creators can use crowd sourcing and leverage their reputation. All they have to do is ask the public for money to make the next [say] Mad Max, Riddick, Startrek, Batman, etc etc If the public doesn't want a new Startrek movie funding will be insufficient. It might have to happen on a smaller budget, not at all or simply have to wait until funds are sufficient. New things (not sequels) can be done/advertised on the reputation of the studio, director, actors etc etc I pay for production, I pay in advance for a cinema ticket, I get a digital download some months later. Whatever copying happens after that is pure promotion.