Yeah - the growth has been quite good. I think this would have let us work faster and more directly on "next big things" - projects that wouldn't have fast ROI,

Yeah - the growth has been quite good. I think this would have let us work faster and more directly on "next big things" - projects that wouldn't have fast ROI, but might be very exciting from a customer value and technology perspective. We also could have focused a bit less on cost savings with our current data sources and more on raw size/reach/quality. All that said, I think there's still a great opportunity for us to do 50-60% of the things we wanted, even without funding, albeit more slowly.