"Lift tickets are like 2x what they were 7 years ago. Prices are matching demand, I doubt it's vice versa." No, there is an intentional shift from a pay-per-us

"Lift tickets are like 2x what they were 7 years ago. Prices are matching demand, I doubt it's vice versa." No, there is an intentional shift from a pay-per-use revenue model to a flat-rate "subscription" revenue model. You are correct - daily rates for walk-up ticket purchases have exploded. This isn't due to relatively increased demand, however - it is to encourage consumers to adopt the new "pass" revenue model.