There are enough Disney fans that the rational thing to do would be to price it for the true believers and not one penny less. My assumption is that there is a

There are enough Disney fans that the rational thing to do would be to price it for the true believers and not one penny less. My assumption is that there is a huge value drop-off for people who don't spend a lot of time on the franchise, and that's why (or at least why I tell myself) my kids are going someplace else next year.