People are sociable animals, if they have an opinion and don't see other people with the same, _some_ people will think it's a bad/wrong opinion and go with wha

People are sociable animals, if they have an opinion and don't see other people with the same, _some_ people will think it's a bad/wrong opinion and go with whatever the acceptable/popular opinion is. Controlling online discourse is thought control and artificial consensus creating. See reddit for example.