That's what everyone is missing. It's just to make a point... but people are taking it literally. He means "back to the basics"; e.g., plain text. It's a good

That's what everyone is missing. It's just to make a point... but people are taking it literally. He means "back to the basics"; e.g., plain text. It's a good title because I laughed when I read it and it made me want to read the article.