For the same reason popular bands don't charge $500 for a concert ticket, even when they regularly sell for that much by scalpers. There is a certain amount of

For the same reason popular bands don't charge $500 for a concert ticket, even when they regularly sell for that much by scalpers. There is a certain amount of "available to everyone"-ness that is important to the brand in order not to alienate people by appearing elitist and out of touch. Bands have gotten better at capturing the full amount people are willing to spend by selling expensive "golden circle" packages, backstage passes, ticket + merch packages, etc. Disney does the same with VIP "tours" (a personal escort to skip lines), hotels that include early/late admission, visits from characters, lunch with Mickey, etc.