You might be correct, but just to play Devil's advocate a bit more, in the social media age, word of mouth marketing might be overshadowed in importance by the

You might be correct, but just to play Devil's advocate a bit more, in the social media age, word of mouth marketing might be overshadowed in importance by the importance of social status in marketing, which a more exclusive experience would be. Imagine if Disney was a bit more of exclusive experience, and people felt they could truly boast about visiting Disney that year. That's a powerful thing in marketing. People who were on the fence might feel compelled to save every spare dollar they could to try and make the trip happen. I understand that they don't want to be seen as elitist, there's probably a fine line that would have to be made here. And I'm sure that Disney employs a number of analysts who have tried to figure out all of these scenarios already. Just interesting speculation. I think the safest path for them is keeping prices high, but not out of reach for most families to reasonably aspire towards.