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True. Using price as the only gatekeeper means you have to be okay with a large swath of the population never having access, no matter how many times they are t
by salt-thrower 5y ago
True. Using price as the only gatekeeper means you have to be okay with a large swath of the population never having access, no matter how many times they are told to read self-help books about making more money.
Besides, I'm sure Disney has thought about this. Going to a Disney park is usually somewhere between a once-a-year or a once-a-decade treat for families with kids. They'd probably rather have it be just affordable enough for middle class families because those families and kids go on to consume tons of other Disney content and merchandise. Letting average people have access means it reinforces the fandom for generations to come, as opposed to just having the park be a rich people thing.
- Beldin 5y ago> Going to a Disney park is usually somewhere between a once-a-year or a once-a-decade treat for families with kids. 2 things: 1. You left out the "once in a lifetime" for most folk (eg. from countries without a park). 2. Disney doesn't need to thin the "once-a-decade-or-less" crowd. If those are filling up the parks, build more parks. You won't scare those away with pricing unless your prices really explode - and I'd wager that is beyond the point where you seriously harm the brand for price gouging in people's eyes.