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I have often wondered why they don't charge >$1,000 per ticket. I imagine this wouldn't deter 90% of their guests, but I'm sure Disney has done the math. If it

• flybrand 5y ago
  … and with all the premium opportunities with fast passes etc, they’re profit per ticket must be huge. They know how to price, and they know stories drive attendance.
• ghayes 5y ago
  For strict entry, Disney might face sticker shock at that price level, but they could probably derive as much revenue from people with up-sells and nibbles. E.g. charging for FastPass, pre-booked meals, etc.
• listenallyall 5y ago
  For the same reason popular bands don't charge $500 for a concert ticket, even when they regularly sell for that much by scalpers. There is a certain amount of "available to everyone"-ness that is important to the brand in order not to alienate people by appearing elitist and out of touch. Bands have gotten better at capturing the full amount people are willing to spend by selling expensive "golden circle" packages, backstage passes, ticket + merch packages, etc. Disney does the same with VIP "tours" (a personal escort to skip lines), hotels that include early/late admission, visits from characters, lunch with Mickey, etc.
• daniel-cussen 5y ago
  I suspect if the entry tickets go above a certain point, I think a big round $500 per person, people say "Disney is for rich brats" and that's really hard to undo. Some companies have gone there. I can't think of any that have come back.