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Indeed, it's all about incentives. He said during the keynote that his goal is to get the word out and change locks for the better. So far he's seen more incent

Indeed, it's all about incentives. He said during the keynote that his goal is to get the word out and change locks for the better. So far he's seen more incentive to get views than making money on the channel. This will not always be the case. Given his goals, the channel will change as his priorities shift. When he reaches his goal "everyone is aware that locks suck", his next goal is "change locks for the better". This will involve designing and selling locks and pointing viewers towards better locks in a commercial way.

mschuster91 5y ago
> This will involve designing and selling locks and pointing viewers towards better locks in a commercial way. Designing and selling his own locks on his own store would not be too different from his current business model of selling lockpicking tools. Pointing viewers towards better locks on a commercial way is something I cannot ever see him doing. For one, he already points out there are some locks he cannot pick (IIRC some Abloy models). But especially: LPLs authority is directly derived from the fact he's impartial and unmotivated by financial decisions. Taking money for lock recommendations would completely compromise that impartiality. It's similar to amateur nude models on Reddit and the "OnlyFans hate" - in the eyes of many viewers, once the line between "they are doing what they do for fun" and "they are in it only for the money" blurs, the attractivity fades. What I do can see LPL do in the future - with far better chances of profit for him - is sell consultancy services and reviews to lockmakers. That would both fit his goal of improving the lockmacking business as a whole and net him a hefty chunk of money, without compromising his outward image.
- reginold 5y ago
  Monetization models are interesting. In most amateur's case it seems to start out as "for fun" and then flip to "for money". Instead it's simply a gradient of incentives, whether acknowledged or not. As cryptocurrencies and other models increasingly securitize everything, I wonder what will happen to the "amateur" market. As viewers we get so much free benefit from the hard work of amateurs.
stjohnswarts 5y ago
Eh locks are only as good as the doors they're attached to. Any healthy adult male (and probably determined females) can kick and shoulder through a typical door, especially on suburban houses.
- ohgodplsno 5y ago
  Shouldering/kicking through a door is made to break the door at the hinges (unlikely), or the lock. An adult made that tries to kick through the body a door and break it open will take several minutes, at the very least.
  - stjohnswarts 5y ago
    You'd be surprised how quickly you can kick a door down when your psycho (ex) girlfriend deadbolts your door and says she's going to burn your house down because you are evicting her.
  - mikecoles 5y ago
    Unless the frame is metal or otherwise reinforced, it's not overly difficult to split the frame where the lock pockets are with a couple of good "donkey kicks".
    - ohgodplsno 5y ago
      ...yes, that's why I mention that the only way it works is by kicking at the lock.

mschuster91 5y ago

> This will involve designing and selling locks and pointing viewers towards better locks in a commercial way. Designing and selling his own locks on his own store would not be too different from his current business model of selling lockpicking tools. Pointing viewers towards better locks on a commercial way is something I cannot ever see him doing. For one, he already points out there are some locks he cannot pick (IIRC some Abloy models). But especially: LPLs authority is directly derived from the fact he's impartial and unmotivated by financial decisions. Taking money for lock recommendations would completely compromise that impartiality. It's similar to amateur nude models on Reddit and the "OnlyFans hate" - in the eyes of many viewers, once the line between "they are doing what they do for fun" and "they are in it only for the money" blurs, the attractivity fades. What I do can see LPL do in the future - with far better chances of profit for him - is sell consultancy services and reviews to lockmakers. That would both fit his goal of improving the lockmacking business as a whole and net him a hefty chunk of money, without compromising his outward image.

reginold 5y ago
Monetization models are interesting. In most amateur's case it seems to start out as "for fun" and then flip to "for money". Instead it's simply a gradient of incentives, whether acknowledged or not. As cryptocurrencies and other models increasingly securitize everything, I wonder what will happen to the "amateur" market. As viewers we get so much free benefit from the hard work of amateurs.

stjohnswarts 5y ago

Eh locks are only as good as the doors they're attached to. Any healthy adult male (and probably determined females) can kick and shoulder through a typical door, especially on suburban houses.

ohgodplsno 5y ago
Shouldering/kicking through a door is made to break the door at the hinges (unlikely), or the lock. An adult made that tries to kick through the body a door and break it open will take several minutes, at the very least.
- stjohnswarts 5y ago
  You'd be surprised how quickly you can kick a door down when your psycho (ex) girlfriend deadbolts your door and says she's going to burn your house down because you are evicting her.
- mikecoles 5y ago
  Unless the frame is metal or otherwise reinforced, it's not overly difficult to split the frame where the lock pockets are with a couple of good "donkey kicks".
  - ohgodplsno 5y ago
    ...yes, that's why I mention that the only way it works is by kicking at the lock.