If they need more money for r&d or improved production quantities, they could: - Raise prices - Ask for donations - Allow for pre-orders Because, in the end

If they need more money for r&d or improved production quantities, they could: - Raise prices - Ask for donations - Allow for pre-orders Because, in the end, investors will not "fund" the business for "charity". They will expect profit and multipliers on the company value. So, in the end, they will still have to raise prices, have more proprietary things or cut corners...