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And the fact that he doesn’t surround his videos with tons of cruft to make them longer. Probably the only YouTuber that tries to sell me stuff and I totally t

And the fact that he doesn’t surround his videos with tons of cruft to make them longer. Probably the only YouTuber that tries to sell me stuff and I totally think that is a good and natural idea.

thefunnyman 5y ago
He’s also the only YouTuber I’ve ever bought something from. He does a great job of using the things he sells in videos to demonstrate their value and he’s not overly pushy about it like many other creators. He’ll simply mention that the tool he uses is one that is available for purchase from him, no different than mentioning the names of other tools he uses. It’s an ingenious and very effective sales pitch.
j16sdiz 5y ago
In the linked video at 33:10, he said he deliberately make his videos short.
mschuster91 5y ago
> And the fact that he doesn’t surround his videos with tons of cruft to make them longer. Unlike most full-time Youtubers, LPL does not need to pad out videos or pander to sponsors to make a living, and he doesn't need to engage in clickbaiting and SEO/algorithm manipulation to lure new viewers. This independency from anyone else is what allows him the complete artistic control to do videos the way he prefers.
- reginold 5y ago
  Indeed, it's all about incentives. He said during the keynote that his goal is to get the word out and change locks for the better. So far he's seen more incentive to get views than making money on the channel. This will not always be the case. Given his goals, the channel will change as his priorities shift. When he reaches his goal "everyone is aware that locks suck", his next goal is "change locks for the better". This will involve designing and selling locks and pointing viewers towards better locks in a commercial way.
  - mschuster91 5y ago
    > This will involve designing and selling locks and pointing viewers towards better locks in a commercial way. Designing and selling his own locks on his own store would not be too different from his current business model of selling lockpicking tools. Pointing viewers towards better locks on a commercial way is something I cannot ever see him doing. For one, he already points out there are some locks he cannot pick (IIRC some Abloy models). But especially: LPLs authority is directly derived from the fact he's impartial and unmotivated by financial decisions. Taking money for lock recommendations would completely compromise that impartiality. It's similar to amateur nude models on Reddit and the "OnlyFans hate" - in the eyes of many viewers, once the line between "they are doing what they do for fun" and "they are in it only for the money" blurs, the attractivity fades. What I do can see LPL do in the future - with far better chances of profit for him - is sell consultancy services and reviews to lockmakers. That would both fit his goal of improving the lockmacking business as a whole and net him a hefty chunk of money, without compromising his outward image.
    - reginold 5y ago
      Monetization models are interesting. In most amateur's case it seems to start out as "for fun" and then flip to "for money". Instead it's simply a gradient of incentives, whether acknowledged or not. As cryptocurrencies and other models increasingly securitize everything, I wonder what will happen to the "amateur" market. As viewers we get so much free benefit from the hard work of amateurs.
  - stjohnswarts 5y ago
    Eh locks are only as good as the doors they're attached to. Any healthy adult male (and probably determined females) can kick and shoulder through a typical door, especially on suburban houses.
    - ohgodplsno 5y ago
      Shouldering/kicking through a door is made to break the door at the hinges (unlikely), or the lock. An adult made that tries to kick through the body a door and break it open will take several minutes, at the very least.
- dwighttk 5y ago
  It is interesting (read: irritating) to me that YouTube never puts his videos in my algorithmic feed. Every other channel to which I subscribe gets woven in but I had to actually click the bell icon to get notified of new videos for his channel.
  - asimpletune 5y ago
    It’s probably because his videos are short so the algo doesn’t like them
    - dwighttk 5y ago
      Maybe, but every once in a while his videos get on trending… why can’t they just put them in my feed? I’m subscribed! I need to stop; I’m getting angry just thinking about it.
modriano 5y ago
In one of his videos he explained his process with videos. He wants to rule out the possibility of deceptive editing, so he only includes takes done in a single shot (at least for the portion where he demonstrates the technique). As a result, he keeps things short, as that reduces the chance of misspeaking and having to reshoot.
- Abishek_Muthian 5y ago
  That makes me wonder if LPL had launched the channel today would the YT algorithm even allow the channel to surface in the recommendations anywhere? non-edited, succinct, no-cringe thumbnails or no click-bait title seems like top of the blacklist filter for YT.
  - w-m 5y ago
    I started watching the channel after the videos were suggested to me by the algorithm fairly recently, maybe a year ago.
    - Abishek_Muthian 5y ago
      Good to know, But LPL would have still had over 2 million subscribers a year ago, I'm talking about someone who starts a YT channel today and makes such videos.
stjohnswarts 5y ago
I love videos that jump right into the meat of the video, please put the fluff at the end :)

And the fact that he doesn’t surround his videos with tons of cruft to make them longer. Probably the only YouTuber that tries to sell me stuff and I totally think that is a good and natural idea.

thefunnyman 5y ago

He’s also the only YouTuber I’ve ever bought something from. He does a great job of using the things he sells in videos to demonstrate their value and he’s not overly pushy about it like many other creators. He’ll simply mention that the tool he uses is one that is available for purchase from him, no different than mentioning the names of other tools he uses. It’s an ingenious and very effective sales pitch.

j16sdiz 5y ago

In the linked video at 33:10, he said he deliberately make his videos short.

mschuster91 5y ago

> And the fact that he doesn’t surround his videos with tons of cruft to make them longer. Unlike most full-time Youtubers, LPL does not need to pad out videos or pander to sponsors to make a living, and he doesn't need to engage in clickbaiting and SEO/algorithm manipulation to lure new viewers. This independency from anyone else is what allows him the complete artistic control to do videos the way he prefers.

reginold 5y ago
Indeed, it's all about incentives. He said during the keynote that his goal is to get the word out and change locks for the better. So far he's seen more incentive to get views than making money on the channel. This will not always be the case. Given his goals, the channel will change as his priorities shift. When he reaches his goal "everyone is aware that locks suck", his next goal is "change locks for the better". This will involve designing and selling locks and pointing viewers towards better locks in a commercial way.
- mschuster91 5y ago
  > This will involve designing and selling locks and pointing viewers towards better locks in a commercial way. Designing and selling his own locks on his own store would not be too different from his current business model of selling lockpicking tools. Pointing viewers towards better locks on a commercial way is something I cannot ever see him doing. For one, he already points out there are some locks he cannot pick (IIRC some Abloy models). But especially: LPLs authority is directly derived from the fact he's impartial and unmotivated by financial decisions. Taking money for lock recommendations would completely compromise that impartiality. It's similar to amateur nude models on Reddit and the "OnlyFans hate" - in the eyes of many viewers, once the line between "they are doing what they do for fun" and "they are in it only for the money" blurs, the attractivity fades. What I do can see LPL do in the future - with far better chances of profit for him - is sell consultancy services and reviews to lockmakers. That would both fit his goal of improving the lockmacking business as a whole and net him a hefty chunk of money, without compromising his outward image.
  - reginold 5y ago
    Monetization models are interesting. In most amateur's case it seems to start out as "for fun" and then flip to "for money". Instead it's simply a gradient of incentives, whether acknowledged or not. As cryptocurrencies and other models increasingly securitize everything, I wonder what will happen to the "amateur" market. As viewers we get so much free benefit from the hard work of amateurs.
- stjohnswarts 5y ago
  Eh locks are only as good as the doors they're attached to. Any healthy adult male (and probably determined females) can kick and shoulder through a typical door, especially on suburban houses.
  - ohgodplsno 5y ago
    Shouldering/kicking through a door is made to break the door at the hinges (unlikely), or the lock. An adult made that tries to kick through the body a door and break it open will take several minutes, at the very least.
dwighttk 5y ago
It is interesting (read: irritating) to me that YouTube never puts his videos in my algorithmic feed. Every other channel to which I subscribe gets woven in but I had to actually click the bell icon to get notified of new videos for his channel.
- asimpletune 5y ago
  It’s probably because his videos are short so the algo doesn’t like them
  - dwighttk 5y ago
    Maybe, but every once in a while his videos get on trending… why can’t they just put them in my feed? I’m subscribed! I need to stop; I’m getting angry just thinking about it.

modriano 5y ago

In one of his videos he explained his process with videos. He wants to rule out the possibility of deceptive editing, so he only includes takes done in a single shot (at least for the portion where he demonstrates the technique). As a result, he keeps things short, as that reduces the chance of misspeaking and having to reshoot.

Abishek_Muthian 5y ago
That makes me wonder if LPL had launched the channel today would the YT algorithm even allow the channel to surface in the recommendations anywhere? non-edited, succinct, no-cringe thumbnails or no click-bait title seems like top of the blacklist filter for YT.
- w-m 5y ago
  I started watching the channel after the videos were suggested to me by the algorithm fairly recently, maybe a year ago.
  - Abishek_Muthian 5y ago
    Good to know, But LPL would have still had over 2 million subscribers a year ago, I'm talking about someone who starts a YT channel today and makes such videos.

stjohnswarts 5y ago

I love videos that jump right into the meat of the video, please put the fluff at the end :)