Enterprise customers are very sticky. Once a large company has standardized on a tool like Docusign, it's very hard to get them to change because it involves ch

Enterprise customers are very sticky. Once a large company has standardized on a tool like Docusign, it's very hard to get them to change because it involves changing the behavior of thousands of people. No CIO wants to deal with that. It's not worth risking the new tool won't have a feature a group depends on, the CEO doesn't using it, or, after switching, it has an outage. At this point, Docusign has reach the "No one got fired for using Docusign" threshold, so it will be around a long time. And now that they have a huge user base, they're going to use that push out whatever new products and features they can. And because document signing is used by basically every department in every industry, there's a lot of things they can add: https://www.docusign.com/products https://www.docusign.com/products