None of this soft touch crap - the state next door ran an anti-speeding campaign where they had people extending their little finger at speeding drivers (as in

None of this soft touch crap - the state next door ran an anti-speeding campaign where they had people extending their little finger at speeding drivers (as in 'little dick syndrome'). Absolutely laughable and the folks who are the bulk of the problem - young men - ignore crap like that. New South Wales (the state next door) has seen a similar reduction in deaths. In about 1970, the death toll was around 1300 per year. It is now down to 367 in the last year, and has been averaging about 400 the last few years. NSW has a population about 30% larger than Victoria. The ads seen here (NSW) are mostly in in the same graphic vein as those seen in Victoria. Indeed many of them are the same advertisements. The 'pinky' ad was actually an attempt to reach the young men whom you say would ignore it. It was though that they were actually ignoring the more graphic ads, still thinking that it won't happen to them.