> You need a huge infrastructure for that. Only a Google or Facebook could possibly deliver such a competitive offering in that space. Sure, the ad ends up bei

> You need a huge infrastructure for that. Only a Google or Facebook could possibly deliver such a competitive offering in that space. Sure, the ad ends up being the same a fair amount of the time, but dare you risk going with some Brand X ad network that can't do that? I don't think you need that middleman. https://daringfireball.net/feeds/sponsors/ https://daringfireball.net/feeds/sponsors/ does this by selling ads directly. This also means relevant ads for users of your product and not pay cuts to middleman. But it does take more initial effort. Which you need to think about only if you make good enough user base anyways irrespective of Google ads or self managed ads. Duckduckgo does this too. This is in the best interest of the creator and the user IMO. Don't you think?