Ads are more expensive than paying directly. Ads work because companies expect you to purchase their products based on their ads, which means you are now paying

Ads are more expensive than paying directly. Ads work because companies expect you to purchase their products based on their ads, which means you are now paying for the production of the ad, the sale of the ad, and for the product they expect you to buy, and you get a lot less out of it. I say the solution is to move all ads to a dedicated space (ads.gov, say) and then when you have a problem as a consumer you can go there and search for a solution or a product. Then it will become cheaper for the rest of us, and services will have to become more focused on consumers needs, not the needs of advertisers.