Exactly. On the subject of contextual vs behavior based, it was sad that summary of this study was we gave up all that privacy for just 4% improvement ); https

Exactly. On the subject of contextual vs behavior based, it was sad that summary of this study was we gave up all that privacy for just 4% improvement ); https://techcrunch.com/2019/05/31/targeted-ads-offer-little-extra-value-for-online-publishers-study-suggests/ https://techcrunch.com/2019/05/31/targeted-ads-offer-little-...