True, it's a difficult proposition. Currently the status quo is that tech people like me just exclude themselves from it. We can block ads very effectively, do

True, it's a difficult proposition. Currently the status quo is that tech people like me just exclude themselves from it. We can block ads very effectively, download video content with the ads removed etc. I see so few ads now that it really surprises me when I do get one. It works for me but it's not a solution for society as a whole. We can already see adblockers becoming less effective as more people adopt them and ads are being served in different ways by companies like AdDefend. But personally I don't mind the status quo, it works for me. Fixing the problems of society as a whole is not my problem.