Brand awareness. After exhausting predictable growth channels, companies pay money to stay in society’s top-of-mind. I think the best example of this is Coca Co

Brand awareness. After exhausting predictable growth channels, companies pay money to stay in society’s top-of-mind. I think the best example of this is Coca Cola but tough to compare to LM/Airbus. Imagine paying money so people think you’re legit/respectable. Companies have tons of money so they spend on this.