Samsara is not just “world”... The etymology is Sam/Sara, “through/motion” and the idea is that it refers to an endless going-through-the-motions, an endless cy

Samsara is not just “world”... The etymology is Sam/Sara, “through/motion” and the idea is that it refers to an endless going-through-the-motions, an endless cycle of dying, and re-dying, and being reborn as a slug and suffering as slugs do, and re-dying, and being reborn as a human and suffering as humans do, and re-dying, and being reborn as a god and suffering as gods do,and re-dying. You've “been there done that” for anything that you now think is some great aspiration for this life. A proper translation of “Samsara, Inc.” might be “Weariness, Inc.” or “Ennui, Inc.” ... It's not just the world, but the world with specific reference to this way that everyone is just going through the motions.