it's not just about price, but i think market saturation. Apple is selling expensive phones that competitors are selling for a fraction of Apple phones, but App

it's not just about price, but i think market saturation. Apple is selling expensive phones that competitors are selling for a fraction of Apple phones, but Apple expects an average lifespan of 3 years for their phones. Which means, every year someone is upgrading their phone. In fact Apple got some issues around this with iPad, whereas people are not upgrading their tablets (or laptops) as often as their phones. If you have sturdy moka coffee pot, you will most probably get one in a lifetime. Same goes for other long lasting products (my mum has still her pressure cooker from Lagostina from a couple of decades ago).