Per Wikipedia (https://en.wikipedia.org/wiki/Sa%E1%B9%83s%C4%81ra https://en.wikipedia.org/wiki/Sa%E1%B9%83s%C4%81ra): > Popularly, it is the cycle of death an

Per Wikipedia (https://en.wikipedia.org/wiki/Sa%E1%B9%83s%C4%81ra https://en.wikipedia.org/wiki/Sa%E1%B9%83s%C4%81ra): > Popularly, it is the cycle of death and rebirth. Maybe it is because there is a "popular" definition that the casual observer wouldn't interpret as something to be escaped? Western audiences often borrow words and concepts from other cultures, that often have deep meaning behind them, and reduce them to some shallow commercial one-liner that their audiences can latch onto. I guess I have a different question about a company picking such a name - is it appropriate ethically? It feels like they've co-opted a term that has a particular cultural and religious meaning, will probably mispronounce it in all their marketing, will popularize a shallow understanding of this term rather than the deeper source material (as has happened with terms like karma, yoga, and other such popularized terms of Hindu origin), and also place a trademark on something that has always existed as a free to use concept. I recognize that one of the founders is Indian, but it still doesn't sit well with me.