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I've never heard of them EXCEPT for the fact that for months I saw their ads before every video I watched on Youtube. I kept wondering why I was seeing them bec
by larrywright 5y ago
I've never heard of them EXCEPT for the fact that for months I saw their ads before every video I watched on Youtube. I kept wondering why I was seeing them because it's a product that I clearly have no use for.
- missedthecue 5y agoIve always wondered why companies do that. I've gotten adverts for Airbus and Lockheed Martin but I can assure you I am in no position to buy a fighter jet.
- DevKoala 5y agoMaybe bad targeting or perhaps brand recognition. The conversion model works. It is about convincing as many individuals this is a reputable company so that when the person signing the check asks around nobody bats an eye.
- vultour 5y agoAre you in Washington DC? I heard the ads around there can get wild.
- robryan 5y agoSome of it is about improving their public perception. We get a bunch of ads in Australia from mining companies trying to let everyone know they are digging up materials for renewable projects and not just coal.
- jrvarela56 5y agoBrand awareness. After exhausting predictable growth channels, companies pay money to stay in society’s top-of-mind. I think the best example of this is Coca Cola but tough to compare to LM/Airbus. Imagine paying money so people think you’re legit/respectable. Companies have tons of money so they spend on this.
- dougSF70 5y agoYou never know, 2022 might be your year.
- lalos 5y agoImprove brand awareness pre-IPO, it’s like clockwork.