Anecdata, but I personally grew tired of the Impossible meat taste after eating it regularly for a year or so. It seems like consumers are signaling that they

Anecdata, but I personally grew tired of the Impossible meat taste after eating it regularly for a year or so. It seems like consumers are signaling that they prefer the taste of real meat. We can talk about Sustainability™ all day but the market will decide for itself. And it’s usually flavor that wins out.