As another said, the goal to increase revenue is per team. The Edge team must likely find proof for how they will drive revenue in the future. Suddenly you've

As another said, the goal to increase revenue is per team. The Edge team must likely find proof for how they will drive revenue in the future. Suddenly you've got a full browser engineering team trying to figure out how to monetize a browser - tough sell. So they can't come up with anything, that's fine because a product manager is the owner of this task anyway. They propose a myriad of different ways to monetize Edge in the future: * A "Edge Pro" subscription $10/mo where you get ad-blocking and no tracking (we'll need to block third-parties from offering this) * A built in way to pay people online, we take a cut. Hey maybe we finance big purchases and that's a unique selling point? * Premium apps/websites, web page authors can give access only to users with an Edge subscription and in return they get a cut of the profits. They discuss these options as a team, and decide which one is least likely to cause backlash and is least difficult to "try out" and they land on what we're seeing here.