Compared to a fast food burger I it's no worse than the meat they use for those burgers. Compared to a burger from a high quality burger joint it's not close.

Compared to a fast food burger I it's no worse than the meat they use for those burgers. Compared to a burger from a high quality burger joint it's not close. For dishes where you're already using lower quality ground meat as 'bulk' I can absolutely see it competing. The main problem is that it still costs a fair bit more than the low end meat it has a reasonable chance of replacing. Once it gets to a price point where McDonalds can sell their Impossible Big Mac for $1 cheaper than their meat Big Mac, then I think things will really start to change.