To be absolutely clear: as I understand it, the law you're talking about currently doesn't apply to media content, including digital games. From the official F

To be absolutely clear: as I understand it, the law you're talking about currently doesn't apply to media content, including digital games. From the official FAQ to that law: "For online services related to non-audiovisual works protected by copyright (such as e-books, video games, music and software), the non-discrimination provision – i.e. the obligation to allow foreign customers to access and benefit from the same offers as local customers – does not apply under the Regulation." Also, the law prevents you from blocking or charging customers to customers accessing your service from an EU country different from the one in which you're established. So in your example, you could set the price as low as you like for Bulgarians, you just can't block Swedish people from visiting your games store online, or try to charge that Swedish person more.