> the pricing felt fair, yet sustainable to me To be blunt, what you felt about it wasn't really relevant. It wasn't sustainable in terms of revenue, and was a

> the pricing felt fair, yet sustainable to me To be blunt, what you felt about it wasn't really relevant. It wasn't sustainable in terms of revenue, and was a fragment of what Disney received from their previous licensing deals. It would not even cover residuals for existing content, never mind new production. The average household spend on content is about $60pm, and that figure in real terms is surprisingly stable.