Bundling up products/services/value is a classic business technique. It's easy to sell customers on one low monthly price. Also, Unbundling products/services/v

Bundling up products/services/value is a classic business technique. It's easy to sell customers on one low monthly price. Also, Unbundling products/services/value is a classic business technique. It's easy to make money on providing one specific service for a small fraction of the bundled price. These two forces happen in cycles, and streaming video is going through an unbundling phase right now.